CanwickBakes

About CanwickBakes

CanwickBakes is a beautifully crafted bakery website that showcases artisanal baked goods with an elegant design focused on visual appeal and user experience. This project represents a modern approach to bakery websites, combining stunning visual design with functional capabilities to create an engaging online presence for an artisanal bakery.

Key features include interactive galleries with beautiful image galleries and lightbox functionality, organized product categories for different types of baked goods.

The website utilizes modern WordPress development with Roots Bedrock, providing enhanced security, composer dependency management, and professional development practices. Performance optimization includes WebP format support, efficient caching strategies, and code minification.

The content strategy focuses on storytelling to emphasize the artisanal nature of the bakery through origin stories, process documentation, ingredient sourcing information, and seasonal narratives. Local SEO integration includes Google My Business integration, local keyword optimization, schema markup, and review management.

My Role

As the lead developer for the CanwickBakes website, I was responsible for the complete design, development, and implementation of this artisanal bakery website. My key responsibilities included:

• Custom WordPress theme development using Roots Bedrock framework
• Implementation of modern development practices with enhanced security
• Design and development of responsive, mobile-first user interface
• Creation of interactive product galleries and showcase systems
• Performance optimization including image optimization and caching strategies
• SEO implementation with local search optimization and schema markup
• Content management system setup for easy bakery staff updates
• Integration of social media and marketing tools
• Implementation of professional photography showcase systems
• Setup of analytics and tracking for business insights

Technologies I worked with

• PHP WordPress
• Custom Theme Development / Roots Sage / Roots Acorn
• Tailwind CSS / Alpine.js
• Laravel Blade / Laravel components (Cashier, Mail, Validation)
• Bud.js / Composer / Yarn
• Advanced Custom Fields Pro
• Stripe payments
• Blade Icons / Heroicons / Bootstrap Icons
• PHP CodeSniffer / Laravel Pint
• WP-CLI
• Guzzle HTTP / DomPDF
• Yoast SEO / WebP Express